When it comes to competing with big brands for broad search terms, small and medium-sized businesses often find themselves at a disadvantage. Fortunately, that’s not the case for local SEO, where the power of listing management services, website optimization and review monitoring can transform search visibility. By focusing on local search strategies, businesses can target customers within their geographic area and gain a competitive edge. But what are the best local SEO techniques for boosting local search placements?
How Can Businesses Increase Visibility With Local SEO?
At Advice Local, we create local SEO tools that help agencies improve their clients’ search visibility. This process involves identifying the actions that deliver results for local businesses and streamlining their workflow.
Our Approach to Listing Management
The old approach to listing management involved casting a wide net and getting businesses listed on many directories, often prioritizing quantity over quality. Today, you get the best results from being strategic and selective.
Business data should be distributed to a curated list of reputable directories – local and industry-relevant where possible. Data must be accurate, and duplicate listings should be quickly identified and eliminated. This consistency builds trust with consumers and search engines.
Taking Google Business Profile Management to the Next Level
Google Business Profile (GBP) occupies a unique space between a traditional business directory and a modern social media platform. While its primary function is to provide business data like contact details, opening hours and services, GBP also encourages interaction and engagement.
Features like creating posts, responding to customers, integrating social media feeds and adding Q&As all boost search visibility. To see some of these features, look at how online marketing helps businesses.
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