Welcome back! We’ve been on a journey back to the basics of search engine optimization (SEO). It’s always good to reinforce a solid foundation so we can build something even greater on top of it. As you may know I have an affinity for local search, and since we’ve been reviewing best practices for SEO, you probably had an idea that a Local SEO series was soon to come.
Local businesses, even those attached to a greater regional or national brand, have a unique opportunity to reach their nearby target audience in search. They have the chance to convert on what Google refers to as the Micro-Moment. Immediacy often drives traffic locally; people need something and they need it now. Visit Advice Local to [read more].