Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw the previous seven-pack local listing reduced to a three-pack of local businesses listed with their contact data and an integrated Google map.
This change exemplifies the constantly-evolving and growing nature of local search, as well as Google’s continuing shift toward a mobile-centric local ranking system. The importance of ensuring a client’s data is optimized for these and other changes cannot be overstated. The following are local ranking factors that experts have been focusing on since the update. Visit LSA Insider to [read more].
