Anyone with experience running SEO campaigns will recognize the value of local rank trackers. With these indispensable tools, digital agencies and marketers no longer have to be in the dark about their clients’ search placements. And at Advice Local, we believe local rank trackers are so integral to a local SEO campaign that we created our own. This hyperlocal tracking solution enables agencies and local marketers to be even more aware of Google Maps and to organize search placement for their local business clients. This progression timeline allows you to also see how the placement changes over time.
The Value of Using a Local Rank Tracker
It’s easy to underestimate the benefits of local rank trackers for SEO. At first glance these products might appear simply to be time-saving tools, but the reality is far from it—local rank trackers are actually a crucial asset in an all-encompassing SEO campaign.
Google Gives Personalized Results
Google returns location-based results for searches they deem to have geographical intent. These results factor in the user’s location, which could be a home address in the city, a mobile search from a local neighborhood, or from right outside the business’ location. In each of these cases, your client’s search placement will likely vary.
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