We’re continuing the data submissions theme with a focus on navigation and mapping apps.
Mapping Apps and In-Dash Navigation Solutions Are Essential
This week we want to talk with you about the importance of submitting a business’ data to in-dash navigation solutions and mapping apps. As a local marketer, we’re sure Google Maps and Apple Maps stay top of mind for you – and the local businesses you represent – but there are many more mapping solutions out there.
For instance, with over 140 million users, Waze should be a priority, along with TomTom and Garmin. Plus, today most car manufacturers (Ford, BMW, etc.) have their own in-dash navigation – they need to be considered too.
Why Is Data Accuracy in Mapping Apps Important?
Now imagine for a moment that your client’s local business data can’t be found on Waze – or that what’s listed is no longer accurate. Think about customers who arrive at the business location only to find it’s closed – or no longer there. These frustrated customers can then submit this information to Waze.
Visit Advice Local to [read more].