I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer.
Google My Business & Zero-Click Search
As local marketers, we want the user to click through to the business’ website to read, buy, request an appointment, etc. In the world of zero-click searches, this could make business owners feel like they don’t need search engine optimization (SEO) for their website. However, this is totally wrong! Stay with me… I’ll explain why SEO is important below.
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