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Zero-Click Search & What It Has to Do With Google My Business

Zero-Click Search & What It Has to Do With Google My Business | Bernadette Coleman

I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer.

Google My Business & Zero-Click Search

As local marketers, we want the user to click through to the business’ website to read, buy, request an appointment, etc. In the world of zero-click searches, this could make business owners feel like they don’t need search engine optimization (SEO) for their website. However, this is totally wrong! Stay with me… I’ll explain why SEO is important below.

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Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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