
Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’
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We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’

Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and

This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. The Key Ranking Factors for the

As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are

Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping

This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its

It’s time to take a closer look at how listing management works. Improving Search Visibility With Listing Management We’ve talked extensively about the importance of

This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings. Are You Optimizing the Business Listing

We’re continuing the data submissions theme with a focus on navigation and mapping apps. Mapping Apps and In-Dash Navigation Solutions Are Essential This week we

Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local

We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’

Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and

This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. The Key Ranking Factors for the

As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are

Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping

This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its

It’s time to take a closer look at how listing management works. Improving Search Visibility With Listing Management We’ve talked extensively about the importance of

This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings. Are You Optimizing the Business Listing

We’re continuing the data submissions theme with a focus on navigation and mapping apps. Mapping Apps and In-Dash Navigation Solutions Are Essential This week we

Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local
