Blog
Why Agencies Need Local Listing Management Partners
When you’re running your own agency, you rely on your team on a daily basis. These are the web developers, graphic artists, SEO experts and
How to Ensure Search Engines and Consumers Trust a Local Business Website
Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of
The Only Constant Is Change – These Digital Changes Will Impact Enterprise Brands & SMBs Alike
Today I want to focus on how changes made by Google, Apple, Facebook, LinkedIn, Instagram, and many others are impacting brands and local businesses both
Website Mistakes that Are Driving Local Customers Away
Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and
Is Mobile SEO a Real Thing?
As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for
Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business
The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking
The Omni-Channel Experience is All About the Data
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs.
Data Aggregators and the Power of Business Data Distribution
Previously we looked at data enhancers and the characteristics of high-quality directories. Now, we’re focusing on another critical component of a data amplifier network –
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and
Is Google’s Latest Map Update a Move to Attract Gen Z?
We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.
Why Businesses Need to Embrace Hyperlocal Search
Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week,
The GMB App Is Gone – Now Edit GBPs in Search or Maps
We’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we
Foursquare’s Update Is Causing Delays in Business Data Syndication
Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined
Why Every Local Business Needs a Voice Search Strategy
Previously we looked at recession-proof local marketing strategies during a difficult economic period. Now, we’ll examine the topic of voice search. Voice Search Is as
Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some
