Blog
Why Business Listings Are Essential for Local Businesses
We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the
Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
With the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of
2021 Local Search Ranking Factors – Applying Them in 2022
We’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search
Top 10 New Year’s Resolutions for Digital Marketers
We like to jumpstart the new year with tips to help you, our agency partners, local marketers, and friends achieve their business goals for the
How Much Damage Can a Poorly Optimized Google Business Profile Cause?
We have a horror story to share with you about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google
Google Business Profile Category Issues – Are You Affected?
We’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google
Using a Store Locator to Attract More Near Me Searches
Over the past several months I’ve been taking you on quite the journey into Google My Business and leveraging EAT to help a business appear
Using Google My Business for Holiday Marketing Campaigns
With the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get
How Citations Influence “Near Me” and Location-Based Results
When someone performs a “near me” or location-based query, search engines have to decide which results are relevant and trustworthy. That trust is built through
How Citations Support Business Discoverability Beyond Google
Most businesses measure their local online visibility by where they rank on Google. But listing management services help agencies and local marketers maintain listings for
How Incomplete Business Data Weakens Local Citations
When agencies and local marketers turn to listing management services, they often do so to resolve inaccurate business data. However, focusing only on errors and
How Search Engines Reconcile Conflicting Business Citations
From incorrect street names to old phone numbers, business data can easily fall out of sync across the web. Actively managing business listings helps keep
What Makes a Local Citation Authoritative
How do search engines decide which business information they can trust? Much of that understanding comes from local citations and listing management. Listings across the
The Role of Data Aggregators in Citation Authority
Citation authority matters, but some listings influence visibility far more than others. With the right business listing management partner, your agency client’s information can be
How Duplicate Listings Affect Entity Signals, and What to Do About It
For agencies and local marketers, local citations and listing management help keep business data accurate and consistent across search platforms, directories and maps. That consistency
How Citations Help Google and AI Verify Business Legitimacy
No matter how many changes occur in digital marketing and local SEO, certain foundational tactics remain vital to agency success. For example, using a trustworthy
