Blog

Study Proves Listing Management Is Extremely Relevant
Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make

A Case Study Into EAT and Google My Business
If you have been following our blog for the last several months, I have taken you into a deep dive into Google EAT as it

How to Apply Google EAT to a Google My Business Listing [#Infographic]
Hopefully, you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business

Google My Business Is Now Google Business Profile
We discussed using Google My Business for holiday marketing campaigns. And now, we’re sharing some pretty big news on a rebrand… Keep reading to get

Get Listed on the Popular Mapping Apps with Advice Local
Previously we looked at how using Google EAT (expertise, authoritativeness, and trustworthiness) in combination with structured data can improve visibility in search and maps. This

Peek Into Our Google My Business Premium Settings
There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The

All Listings Management Services Are Not Created Equal
If you’ve been paying close enough attention lately, you may have noticed I’ve been walking you through our Advice Local partner dashboard and all the

The Secrets to Winning More Business With Voice Search
Instead of talking about Google My Business today, I’m going to mix it up and talk about the importance of voice search optimization. What is

Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether

How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s

Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly

How Business Listings Help Service-Based Businesses
Choosing a service provider often starts with a search for answers. Business listing management helps service-based businesses provide those answers and give prospective customers a

How Business Listings Protect Enterprise Brand Identity
For enterprise and multi-location brands, that first impression won’t always come through their website. Business listing management distributes data across mapping apps, directories and search

How Citations Support Multi-Location Business Visibility
For a single location, managing business listings across directories and search engines requires accuracy and consistency. When that effort scales to enterprise brands, franchises and

Why Businesses Need Control Over Their Citation Data
Most businesses have no idea how many places their information appears online. Without a professional approach to business listing management, key data can move unchecked

Why Consistent Citations Build Trust Before the Click
Most people don’t decide to trust a business the moment they click. What they see in search results, maps and directories—shaped by local listing management—builds




