Blog
Navigating Omni-Channel Marketing for Local Businesses
Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a
Bringing Down the Mobile Curtain: Local Presence for Mobile Search
In this ever-connected society, all businesses and brands must focus in on a local and mobile-centric approach to marketing. Competition is stiff and making it
The 10 Most Important Local SEO Audit Tips
I live and breathe local SEO. I want each and every business on the internet to succeed and increase its search engine rankings. One way a business can
Local Search and Micro-Moments: Making Magic in the Moment
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side
Amazon’s St. Patrick’s Day Cookie Cutter Marketing Gimmick? 5 Takeaways for Brands
So I was surfing Facebook just like I do every day and what did I run across? An Amazon social media post advertising a St.
Local Search Made Easy: Enhancing a Business’s Online Presence with Social Media
There is often debate on whether or not social media contributes to search engine ranking and local search efforts. Each time an authoritative source studies
Local Search Made Easy: Websites that Work
You’ve put in so much hard work to make sure the businesses you represent show up in local search results, now you want to make
Marketing for Consumer Micro-Moments in a Mobile-First World
Google is known for changing everything. Originally it was the name of a search engine, a simple noun. Now it’s a verb and a way
Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty Data
When it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s –
Using Mobile and Online Coupons to Attract Local Customers
We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago
Why Businesses and Brands Need to Monitor Their Google My Business Listing
Businesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address
Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.
Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for
Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the
What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for
Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for
