Blog
Got Trust? Google Ups the Ante with the Google My Business Trusted Verifier Program
Google is changing the local search game, again, this time by providing a faster, more convenient way for small-to-medium-sized businesses (SMBs) to be listed in
Where Local Searches Start: Learning Where to Market Your Small Business
Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local
The Top 4 Local Ranking Factors for 2016 Explained
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw
Seven Crucial Strategies For Mobile Marketing Success
I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best
Study The Competition To Rank Higher In Organic Search
Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the
Will Facebook Services Take Over Local Search?
Have you heard about Facebook Services? Is this another step toward their quest of local search domination? You may have even glanced at the landing page
5 Free Local Search and SEO Tools You Need to Test Today
Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand
Social Media, PR and Pizza: A Case Study on Local Community Building
As a digital marketer, I am always on the prowl for the best ways to increase website traffic for my clients, get them ranked higher
Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty Data
When it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s –
Using Mobile and Online Coupons to Attract Local Customers
We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago
Why Businesses and Brands Need to Monitor Their Google My Business Listing
Businesses and brands of all shapes and sizes must claim, create and monitor their Google My Business listing. It’s about more than the name, address
Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.
Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for
Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the
What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for
Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for
