Blog

The New Year’s Resolutions Local Business Owners Need to Make Today
So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the

How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into

Create a Local Buzz with a Branded Hashtag Campaign
Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag

Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As

Seizing the Micro-Moment
Considering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the

5 Things Businesses Can Learn from Following Competitors on Social Media
So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get

Google Smart Technologies Are Going to Change How We Do Business
Google is one of the biggest companies on the planet and has solidified its place in the world’s conversation as a leading tech giant. Constant

Facebook Recommendations Feature Takes Local To a New Level
I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this

How to Build an Entity-Focused Local SEO Strategy
As you well know, the focus of digital marketing can change rapidly with the whims of algorithm updates and new product launches. While you’re probably

Entity Signals & Local Search: What Listings & Citations Tell Google (and AI)
High-quality, consistent listing management services help businesses remain visible and accessible in consumer search for the AI Age. Alongside keywords, entity signals are the major

Why Listings Management Needs to Include Review Monitoring
Listing management remains one of the important strategies agencies and local marketers use to help their clients increase online visibility. Solutions like our review monitoring

Why Mapping Apps Are the Overlooked Citation Layer
You know the importance of local business citations and how reputable listing management services help agencies to get clients to rank high in search. However,

Citation Errors That Keep Reappearing (And How to Stop Them)
A large part of keeping your agency clients happy comes down to them showing up in maps, search results and generative AI answers, and good

The 2026 Local Search Ranking Factors on Maps, Organic & AI
Agencies, business partners, local marketers and listings management clients, it’s that time again—we have an updated report of local search ranking factors. Each time this

The Evolving Role of Local Citations in Answer Engines
If you’ve heard it once, you’ve heard it a thousand times, search and local SEO are changing. Now we talk about AI optimization (AIO) and

How Inconsistent Local Citations Can Damage AI Visibility
As an agency partner or local marketer, you already know the importance of visibility in search, and that listings management services play a big role




