Blog

Data Aggregators and the Power of Business Data Distribution
Previously we looked at data enhancers and the characteristics of high-quality directories. Now, we’re focusing on another critical component of a data amplifier network –

Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and

Is Google’s Latest Map Update a Move to Attract Gen Z?
We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.

Why Businesses Need to Embrace Hyperlocal Search
Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week,

The GMB App Is Gone – Now Edit GBPs in Search or Maps
We’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we

Foursquare’s Update Is Causing Delays in Business Data Syndication
Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined

Why Every Local Business Needs a Voice Search Strategy
Previously we looked at recession-proof local marketing strategies during a difficult economic period. Now, we’ll examine the topic of voice search. Voice Search Is as

Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some

Five Local SEO Myths That Are Causing Harm to Local Businesses
When it comes to local SEO, there are many myths and half-truths that people like to repeat – or things that were true once upon a time

The 411 on Using Google My Business Insights to Increase Local Search Traffic
Google My Business is one of the more important ways to ensure that a local business gets found online. Today, we are going to look

Getting the Gist of Plus Codes on Google Maps
What’s a Plus Code? I’m not referring to Google+, which has died on the vine. If you haven’t heard of Plus Codes, don’t worry, you’re

How Serving the “Me” Generation in Real Time Is a Win for Local Businesses
It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize

The Voice Search Generation Is Changing Local Search Optimization
Voice search is now a reality – it’s pretty much taking over without a care in the world. I’ve been hinting at this for several years

Franchises Need Local Listing Management, Too – Here’s Why
Franchises, more than many other kinds of businesses, need to be on top of their local presence online. Between managing dozens or even hundreds of

What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report
It’s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive

Making Local Search Trends Simple in 2018 Infographic
As you know, I’m passionate about local search and making it as simple as possible. I even have an entire content series called “Local Search




