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Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have

Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important

She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are

Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The

Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you

The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need

Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today
Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and

Winning Local Business with Optimized Listings
Consumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need

Is the Google My Business Listing Replacing the Local Business Website?
Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the

Navigating The Local Search Ecosystem To Yield Results
The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as

Everything You Need to Know to Get Started Repurposing Content
Once you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site

How to Find and Fix Inaccurate Citations for a Local Business
When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic
Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more

Embrace These 2017 Internet Marketing Trends And Reach More Customers
As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear:




