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Navigating Omni-Channel Marketing for Local Businesses
Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a

Bringing Down the Mobile Curtain: Local Presence for Mobile Search
In this ever-connected society, all businesses and brands must focus in on a local and mobile-centric approach to marketing. Competition is stiff and making it

The 10 Most Important Local SEO Audit Tips
I live and breathe local SEO. I want each and every business on the internet to succeed and increase its search engine rankings. One way a business can

Local Search and Micro-Moments: Making Magic in the Moment
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side
Amazon’s St. Patrick’s Day Cookie Cutter Marketing Gimmick? 5 Takeaways for Brands
So I was surfing Facebook just like I do every day and what did I run across? An Amazon social media post advertising a St.

Local Search Made Easy: Enhancing a Business’s Online Presence with Social Media
There is often debate on whether or not social media contributes to search engine ranking and local search efforts. Each time an authoritative source studies

Local Search Made Easy: Websites that Work
You’ve put in so much hard work to make sure the businesses you represent show up in local search results, now you want to make

Marketing for Consumer Micro-Moments in a Mobile-First World
Google is known for changing everything. Originally it was the name of a search engine, a simple noun. Now it’s a verb and a way

Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today
Multi-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media accounts to

Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website
Near me, Nearby, Closest…these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we

Factors That Breed Bad Location Data and What Can Be Done About It
Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on

What Local Businesses Must Know About Local Search – Right Now!
Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every

Google’s Mission to Eliminate Fake Google My Business Listings
While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google

Citations Make the World Go ’Round: Getting Found Locally Online
Imagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search
From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results.

Voice Search and SEO: What Local Businesses Need to Consider
As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is




