Blog
It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get
Google My Business Facts & Data You Can’t Afford to Ignore
Google My Business (GMB) has been pretty volatile lately. For example, the local pack for bus rental queries became so barren that all the searcher
Apple Maps Ratings – And Its Impact on Local Businesses
I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Prioritizes the
The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.
Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to
The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting
What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard
Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared
10 Local Search and SEO Hacks to Improve Visibility on Google
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring
Tweet All About It! How to Promote a Business on Twitter
It’s pretty easy to promote a business on most social media platforms like Facebook and LinkedIn, but what about on Twitter? Mastering how to a
Prominence: When Fame Can Equal Fortune for Local Businesses
The Internet seems to be buzzing almost every day with a new update to Google’s algorithm and guidelines. And surprisingly, it’s come with a level
Websites That Work: The Foundation For A Local SEO Success Story
We all know the Internet is where consumers turn to search for local businesses and services; now it’s even more convenient thanks to the rapid rise
Are You Feeding Google the Right Type of Content? Time to E-A-T
Do you imagine Google’s Search Quality team much like a really cool science lab? A place where one impossibly smart scientist agonizes over the future
Google’s Local Business Cards and the Possible Impact on Search
Google is at it again. The search engine giant is exploring a new way to display search results that could have a significant impact on
Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content
Content Marketing Metrics You Can’t Afford To Ignore
When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content
