Blog

Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.

Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for

Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the

What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for

Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for

How to Craft SEO-Friendly Content for a Local Business Website
Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why?

The Voice Search Readiness Prep List: Helping Local Businesses Get Found
2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over
With the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have

6 Key Google Announcements You Don’t Want to Miss and More
It wasn’t long ago that we discussed holiday marketing strategies to help local business clients reach consumers, and now, it appears the traditional “holiday shopping

Local Marketing Strategies for the Upcoming Holidays
We’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at

How to Boost Local Search Presence With Data Amplifiers
This week, we’re looking at how to tie together the entire data amplifier network to improve a business’ local search presence with business listings. Maximizing

How Vertical Directories Help Provide Niche Relevance
We’re looking at the importance of building niche citations from vertical directories. Are Your Clients Listed on Niche Vertical Directories? In recent weeks, our focus

Are Your Clients Getting Found in Voice Searches?
This week we’re focusing on voice search readiness and its role in our data amplifier network. The Voice Search Expansion Continues Just over a decade

How to Grow a Business’ Local Presence With GPS Accelerators
We’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches

How Data Accelerators Help With Local Presence Management
We’re taking a closer look at data accelerators. Enhancing Local Presence With Data Accelerators Real-world consumer decisions are increasingly driven by online research. In practice

Why Businesses Shouldn’t Overlook Bing Places
We want to talk with you about Bing Places. Why Bing Places Matters for Local Businesses Google is the dominant player in the search market,




