Blog

Local and Social Are the Perfect Match – Here’s How to Get Going
Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that

The Guide to Getting Found for Service Area Businesses
Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it

Understanding How Consumers’ Voice Search Habits Affect Local Businesses
Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important

Why Voice Search Analytics Is Gold in the Hands of Businesses
I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop

The Magic Trio: Google Maps Ranking Facts
When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google

It’s an Online to Offline World – Brands and Businesses Need to Catch Up
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all

Local Marketing Methods That Will Attract Millennials
Millennial behavior has been a prominent topic over the last decade. This is an age group whose members often face an uphill battle—they aren’t always

Why Franchises Need to Take Control of Bad Data
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all

It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get

Google My Business Facts & Data You Can’t Afford to Ignore
Google My Business (GMB) has been pretty volatile lately. For example, the local pack for bus rental queries became so barren that all the searcher

Apple Maps Ratings – And Its Impact on Local Businesses
I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Prioritizes the

The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.

Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to

The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting

What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard

Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared




