Blog

Foursquare’s Update Is Causing Delays in Business Data Syndication
Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined

Why Every Local Business Needs a Voice Search Strategy
Previously we looked at recession-proof local marketing strategies during a difficult economic period. Now, we’ll examine the topic of voice search. Voice Search Is as

Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some

Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now

Expand Search Horizons Beyond Google for Local Visibility
Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines

5 Mapping Apps & Navigation Solutions You Can’t Ignore
Today, we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head

Justifications Are Appearing in Google Maps, Images & More
Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses

Is ‘Near Me’ Search Optimization Effective in 2022?
This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s

Analyzing Voice Search Ranking Factors
By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon.

The Importance of Establishing Local Brand Authenticity and How To Do It
With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses.

Everything You Need to Know About Yelp Business Listings
I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp

Applying Search Intent to Local Businesses’ Placement
Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not

Best Practices for Creating Voice Search-Friendly Content
In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent

Helping Service Area Businesses Place in Local Search Results
Before Google released their new SAB guidelines for Google My Business, nailing down a specific service area was much more complicated for service area businesses.

FAQs About Local Listing Management – The Questions on Everyone’s Minds
Today, we decided to tackle one of our favorite topics – local listing management – in a new way. We’re all busy people; whether we’re running our

The Power of the Business Listing – Building Trust in 2019
Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in




