Blog
Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only
How Brands can Tap Into the Internet of Things to Maximize Opportunities
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Start Creating Short ’n Sweet Blog Posts Right Now!
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there
Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the
The New Year’s Resolutions Local Business Owners Need to Make Today
So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the
How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into
Create a Local Buzz with a Branded Hashtag Campaign
Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag
Why Voice Search Analytics Is Gold in the Hands of Businesses
I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop
The Magic Trio: Google Maps Ranking Facts
When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google
It’s an Online to Offline World – Brands and Businesses Need to Catch Up
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all
Local Marketing Methods That Will Attract Millennials
Millennial behavior has been a prominent topic over the last decade. This is an age group whose members often face an uphill battle—they aren’t always
Why Franchises Need to Take Control of Bad Data
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all
Analyzing Voice Search Ranking Factors
By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon.
The Importance of Establishing Local Brand Authenticity and How To Do It
With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses.
Everything You Need to Know About Yelp Business Listings
I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp
