Blog
The New Year’s Resolutions Local Business Owners Need to Make Today
So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the
How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into
Create a Local Buzz with a Branded Hashtag Campaign
Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag
Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As
Seizing the Micro-Moment
Considering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the
5 Things Businesses Can Learn from Following Competitors on Social Media
So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get
Google Smart Technologies Are Going to Change How We Do Business
Google is one of the biggest companies on the planet and has solidified its place in the world’s conversation as a leading tech giant. Constant
Facebook Recommendations Feature Takes Local To a New Level
I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this
Analyzing Voice Search Ranking Factors
By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon.
The Importance of Establishing Local Brand Authenticity and How To Do It
With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses.
Everything You Need to Know About Yelp Business Listings
I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp
Applying Search Intent to Local Businesses’ Placement
Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not
Best Practices for Creating Voice Search-Friendly Content
In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent
Helping Service Area Businesses Place in Local Search Results
Before Google released their new SAB guidelines for Google My Business, nailing down a specific service area was much more complicated for service area businesses.
FAQs About Local Listing Management – The Questions on Everyone’s Minds
Today, we decided to tackle one of our favorite topics – local listing management – in a new way. We’re all busy people; whether we’re running our
The Power of the Business Listing – Building Trust in 2019
Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in
