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Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have
Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important
She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you
9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are
Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The
Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you
The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need
Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where
Why Voice Search Analytics Is Gold in the Hands of Businesses
I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop
The Magic Trio: Google Maps Ranking Facts
When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google
It’s an Online to Offline World – Brands and Businesses Need to Catch Up
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all
Local Marketing Methods That Will Attract Millennials
Millennial behavior has been a prominent topic over the last decade. This is an age group whose members often face an uphill battle—they aren’t always
Why Franchises Need to Take Control of Bad Data
The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all
Analyzing Voice Search Ranking Factors
By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon.
The Importance of Establishing Local Brand Authenticity and How To Do It
With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses.
Everything You Need to Know About Yelp Business Listings
I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp
