Blog
How to Grow a Business’ Local Presence With GPS Accelerators
We’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches
How Data Accelerators Help With Local Presence Management
We’re taking a closer look at data accelerators. Enhancing Local Presence With Data Accelerators Real-world consumer decisions are increasingly driven by online research. In practice
Why Businesses Shouldn’t Overlook Bing Places
We want to talk with you about Bing Places. Why Bing Places Matters for Local Businesses Google is the dominant player in the search market,
Data Aggregators and the Power of Business Data Distribution
Previously we looked at data enhancers and the characteristics of high-quality directories. Now, we’re focusing on another critical component of a data amplifier network –
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and
Is Google’s Latest Map Update a Move to Attract Gen Z?
We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.
Why Businesses Need to Embrace Hyperlocal Search
Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week,
The GMB App Is Gone – Now Edit GBPs in Search or Maps
We’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we
Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business
The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking
The Omni-Channel Experience is All About the Data
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs.
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made
The Google My Business Description is Back: It’s Time to Update Those GMB Listings
Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding
Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement
Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across
Back to the Basics: Fine Tuning an SEO Strategy for Businesses
Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective
Common Citation Complications – Brands Have Bad Data Problems, Too
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands
