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Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only
How Brands can Tap Into the Internet of Things to Maximize Opportunities
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Start Creating Short ’n Sweet Blog Posts Right Now!
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there
Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the
The New Year’s Resolutions Local Business Owners Need to Make Today
So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the
How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into
Create a Local Buzz with a Branded Hashtag Campaign
Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag
The DIY SEO Audit: Off-Page SEO and Its Impact on Websites
How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this
Is it Time to AMP Up?
As a digital marketer, it’s important to pay attention to what is happening online, whether you implement it or not! That is what most of
The DIY SEO Audit: How to Place Higher in Search with On-Page SEO
So how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for
Usability Is Taking Center Stage
Did you receive the memo? It seems Google has been sending out a clear message for many years that so many are still not hearing.
The DIY SEO Audit: The Technicalities of Technical SEO
Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement
Is There a Two-Headed Monster Taking Over the Web?
As I study the hot topics in industry, there seems to be a common theme – or, shall I say, common companies – that are
The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines
When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social
Are You Ready for Voice Search?
Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your
