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Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you
The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need
Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where
6 Social CRM Solutions
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Social CRM Keeping
Is Social Media Ruining Relationships on #ValentinesDay
Valentine’s Day is here. Do you know what your partner is doing on Facebook? Social Media and #ValentinesDay Come on, tell the truth. This question
The Rise of Mobile and Wearable Technology: Is 2014 the Year?
If you were to ask me if this is the year of wearable technology, I would have to say yes. Is 2014 the Year of
Content isn’t King. Trust is King
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the
The 5 W’s for Great #ContentMarketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning
The Year of Location Intelligence Is Upon Us
A few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share
Google’s Got the Goods – Points to Ponder Moving into 2018
The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most
Mastering Content Curation: Utilizing Content Curation Platforms
If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find
The Advice Top 10 of 2017
As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect
Mastering Content Curation: How to Find Content to Curate
Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it
Mastering Content Curation: What Kind of Content Should Businesses Curate?
Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each
Mastering Content Curation: The Secret Sauce of Content Marketing
In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running
Everything You Need to Know to Get Started With Google Posts
Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not
