Blog

10 Local Search and SEO Hacks to Improve Visibility on Google
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring

Tweet All About It! How to Promote a Business on Twitter
It’s pretty easy to promote a business on most social media platforms like Facebook and LinkedIn, but what about on Twitter? Mastering how to a

Prominence: When Fame Can Equal Fortune for Local Businesses
The Internet seems to be buzzing almost every day with a new update to Google’s algorithm and guidelines. And surprisingly, it’s come with a level

Websites That Work: The Foundation For A Local SEO Success Story
We all know the Internet is where consumers turn to search for local businesses and services; now it’s even more convenient thanks to the rapid rise

Are You Feeding Google the Right Type of Content? Time to E-A-T
Do you imagine Google’s Search Quality team much like a really cool science lab? A place where one impossibly smart scientist agonizes over the future

Google’s Local Business Cards and the Possible Impact on Search
Google is at it again. The search engine giant is exploring a new way to display search results that could have a significant impact on

Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content

Content Marketing Metrics You Can’t Afford To Ignore
When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content

Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year

Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey
Virtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to

Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If

The Mobile Guide: 18 Stellar Tips to Take Local and Mobile by Storm
The mobile phone has grown from a rarity to an indispensable component of daily living. A person who has misplaced their mobile phone will likely

What You Can Learn About Local Business Marketing from a Zombie Escape Room
So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and

Mobile: One Size Does Not Fit All
Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should

I Like Small Screens and I Can Not Lie.
So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might

Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet.




