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The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals
In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While

The Five-Step, Quick Start Local Content Marketing Plan
To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts

Increase the Visibility of Multi-Location Businesses in Search
Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or

Amplify Local Business Visibility with Vertical Directories Starting Today
Local business listings and citations are a critical component of local presence management! Effective citation building isn’t about getting listed everywhere, but in authoritative sources

Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business
Are you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses
Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar

10 Backlink Building Techniques to Add to Your Arsenal Today
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple

6 Important Facts about Facebook and Local Presence Management
OK, I’ll admit it – I am a 59-year-old Facebook junkie. Facebook’s success in the last decade has been nothing short of extraordinary, and I’ve been

Periscope to #Save the Day: Local Marketing for Businesses with Live Video
The loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool.

Mobile for the Masses
It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it

A Host of Benefits from Hosting Guest Bloggers on Your Local Business Website
I know, you get it already, I’m all about local search, good data and driving foot traffic to your physical business location and online traffic

Go Local and Bring More Customers into Your Small Business
Have you ever considered that as a small business owner, you’re an inspirational part of the local community? You are not just selling a product

Local Presence Management Before it was Cool and the Birth of the Internet
Long before the Internet was a viable entity, before “search” referred to an industry and any of us used Google as a verb, consumers had

Don’t Lose Sleep Over Bad Local Data: Take Back Your NAP
Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes

7 Ways to Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can’t present them, talk about

Get it Now with Google Now: The Personal Assistant at Your Fingertips
Admit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave




