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Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you
The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need
Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where
6 Social CRM Solutions
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Social CRM Keeping
Is Social Media Ruining Relationships on #ValentinesDay
Valentine’s Day is here. Do you know what your partner is doing on Facebook? Social Media and #ValentinesDay Come on, tell the truth. This question
The Rise of Mobile and Wearable Technology: Is 2014 the Year?
If you were to ask me if this is the year of wearable technology, I would have to say yes. Is 2014 the Year of
Content isn’t King. Trust is King
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the
The 5 W’s for Great #ContentMarketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning
Periscope to #Save the Day: Local Marketing for Businesses with Live Video
The loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool.
Mobile for the Masses
It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it
A Host of Benefits from Hosting Guest Bloggers on Your Local Business Website
I know, you get it already, I’m all about local search, good data and driving foot traffic to your physical business location and online traffic
Go Local and Bring More Customers into Your Small Business
Have you ever considered that as a small business owner, you’re an inspirational part of the local community? You are not just selling a product
Local Presence Management Before it was Cool and the Birth of the Internet
Long before the Internet was a viable entity, before “search” referred to an industry and any of us used Google as a verb, consumers had
Don’t Lose Sleep Over Bad Local Data: Take Back Your NAP
Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes
7 Ways to Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can’t present them, talk about
Get it Now with Google Now: The Personal Assistant at Your Fingertips
Admit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave
