Blog
Navigating Omni-Channel Marketing for Local Businesses
Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a
Bringing Down the Mobile Curtain: Local Presence for Mobile Search
In this ever-connected society, all businesses and brands must focus in on a local and mobile-centric approach to marketing. Competition is stiff and making it
The 10 Most Important Local SEO Audit Tips
I live and breathe local SEO. I want each and every business on the internet to succeed and increase its search engine rankings. One way a business can
Local Search and Micro-Moments: Making Magic in the Moment
Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side
Amazon’s St. Patrick’s Day Cookie Cutter Marketing Gimmick? 5 Takeaways for Brands
So I was surfing Facebook just like I do every day and what did I run across? An Amazon social media post advertising a St.
Local Search Made Easy: Enhancing a Business’s Online Presence with Social Media
There is often debate on whether or not social media contributes to search engine ranking and local search efforts. Each time an authoritative source studies
Local Search Made Easy: Websites that Work
You’ve put in so much hard work to make sure the businesses you represent show up in local search results, now you want to make
Marketing for Consumer Micro-Moments in a Mobile-First World
Google is known for changing everything. Originally it was the name of a search engine, a simple noun. Now it’s a verb and a way
Got Trust? Google Ups the Ante with the Google My Business Trusted Verifier Program
Google is changing the local search game, again, this time by providing a faster, more convenient way for small-to-medium-sized businesses (SMBs) to be listed in
Where Local Searches Start: Learning Where to Market Your Small Business
Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local
The Top 4 Local Ranking Factors for 2016 Explained
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw
Seven Crucial Strategies For Mobile Marketing Success
I expect that this year is going to be a monumental one for local and mobile search. When shopping, my smartphone has become my best
Study The Competition To Rank Higher In Organic Search
Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the
Will Facebook Services Take Over Local Search?
Have you heard about Facebook Services? Is this another step toward their quest of local search domination? You may have even glanced at the landing page
5 Free Local Search and SEO Tools You Need to Test Today
Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand
Social Media, PR and Pizza: A Case Study on Local Community Building
As a digital marketer, I am always on the prowl for the best ways to increase website traffic for my clients, get them ranked higher
