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How Search Engines Reconcile Conflicting Business Citations
From incorrect street names to old phone numbers, business data can easily fall out of sync across the web. Actively managing business listings helps keep
What Makes a Local Citation Authoritative
How do search engines decide which business information they can trust? Much of that understanding comes from local citations and listing management. Listings across the
The Role of Data Aggregators in Citation Authority
Citation authority matters, but some listings influence visibility far more than others. With the right business listing management partner, your agency client’s information can be
How Duplicate Listings Affect Entity Signals, and What to Do About It
For agencies and local marketers, local citations and listing management help keep business data accurate and consistent across search platforms, directories and maps. That consistency
How Citations Help Google and AI Verify Business Legitimacy
No matter how many changes occur in digital marketing and local SEO, certain foundational tactics remain vital to agency success. For example, using a trustworthy
How to Build an Entity-Focused Local SEO Strategy
As you well know, the focus of digital marketing can change rapidly with the whims of algorithm updates and new product launches. While you’re probably
Entity Signals & Local Search: What Listings & Citations Tell Google (and AI)
High-quality, consistent listing management services help businesses remain visible and accessible in consumer search for the AI Age. Alongside keywords, entity signals are the major
Why Listings Management Needs to Include Review Monitoring
Listing management remains one of the important strategies agencies and local marketers use to help their clients increase online visibility. Solutions like our review monitoring
Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have
Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important
She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you
9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are
Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The
Social Media for Content Marketers: Reach vs. Depth
So you think you have created first rate content. Social Media for Content Marketers: Reach vs. Depth It’s fresh, useful and well written. Now you
The Death Of Guest Blogging Has Been Greatly Exaggerated
No matter what you are hearing today, guest blogging, when done right, is very powerful. Guest Blogging is Great! I’m pretty sure I don’t need
Where Have All the SEO People Gone?
Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. Where
