Blog
Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether
How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s
Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly
How Business Listings Help Service-Based Businesses
Choosing a service provider often starts with a search for answers. Business listing management helps service-based businesses provide those answers and give prospective customers a
How Business Listings Protect Enterprise Brand Identity
For enterprise and multi-location brands, that first impression won’t always come through their website. Business listing management distributes data across mapping apps, directories and search
How Citations Support Multi-Location Business Visibility
For a single location, managing business listings across directories and search engines requires accuracy and consistency. When that effort scales to enterprise brands, franchises and
Why Businesses Need Control Over Their Citation Data
Most businesses have no idea how many places their information appears online. Without a professional approach to business listing management, key data can move unchecked
Why Consistent Citations Build Trust Before the Click
Most people don’t decide to trust a business the moment they click. What they see in search results, maps and directories—shaped by local listing management—builds
10 Tips for Writing Content That Gets Noticed
Did you ever slave away writing a great piece of content only to see it sink into the vast, internet sea without a trace? Write
7 Things About Bing You Should Know (The Other Search Engine)
More and more business owners today are understanding how important it is to rank high on the search engines. Bing (The Other Search Engine) Many
Do You Yahoo? You Should.
We often write about best practices for optimizing your content for Google and last week we wrote about Bing. This week we take a look
Listen: Do You Want to Know the Secret to Creating a Great Content Strategy
“Listen. Do you want to know a secret?” asked Paul McCartney. I love listening to music and I love the Beatles. What does that have
Show Me Your Face: What Google’s Author Rank Means For Internet Marketers
If you follow my blogs you know I am a big advocate of Google’s Authorship and Google Publisher Markups. One of the other most important
She Wrote an Article About These SEO Tips and You Won’t Believe What #MattCutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you
9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are
Great Memes Act Alike – How To Use Them In Content Marketing
The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The
