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The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals
In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While
The Five-Step, Quick Start Local Content Marketing Plan
To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts
Increase the Visibility of Multi-Location Businesses in Search
Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or
Amplify Local Business Visibility with Vertical Directories Starting Today
Local business listings and citations are a critical component of local presence management! Effective citation building isn’t about getting listed everywhere, but in authoritative sources
Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business
Are you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or
Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses
Site traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar
10 Backlink Building Techniques to Add to Your Arsenal Today
I’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple
6 Important Facts about Facebook and Local Presence Management
OK, I’ll admit it – I am a 59-year-old Facebook junkie. Facebook’s success in the last decade has been nothing short of extraordinary, and I’ve been
How to Grow a Business’ Local Presence With GPS Accelerators
We’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches
How Data Accelerators Help With Local Presence Management
We’re taking a closer look at data accelerators. Enhancing Local Presence With Data Accelerators Real-world consumer decisions are increasingly driven by online research. In practice
Why Businesses Shouldn’t Overlook Bing Places
We want to talk with you about Bing Places. Why Bing Places Matters for Local Businesses Google is the dominant player in the search market,
Data Aggregators and the Power of Business Data Distribution
Previously we looked at data enhancers and the characteristics of high-quality directories. Now, we’re focusing on another critical component of a data amplifier network –
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and
Is Google’s Latest Map Update a Move to Attract Gen Z?
We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.
Why Businesses Need to Embrace Hyperlocal Search
Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week,
The GMB App Is Gone – Now Edit GBPs in Search or Maps
We’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we
