Blog

What Is Local Listing Management?
We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can

Why Is Google My Business So Important?
Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important?

Google My Business & the Business’ Website Works Together
I’ve talked with you quite a bit about Google My Business over the last few months. As you may recall, I shared how changes are

Near Me Goes Hyperlocal – This Search Qualifier Isn’t Going Away
As a local marketer, you know how important it is that your local business customers have a stellar online presence. Near me and local is

Why Every Local Business Needs An Apple Maps Listing
Our team attended the Rocks Digital Marketing Conference, as they do every year. For our agency partners that attended, it was great to see you

Voice Search Has Changed the Nature of Search
It’s safe to say there are three things we really love to talk about at Advice Local – local business listings, Google My Business –

Get Listed on Nextdoor With Advice Local
Near me is closer than you think, and hyperlocal is next door, or in this case on Nextdoor. Nextdoor brings businesses and neighbors together in

Getting the Basics of Yelp, Bing & Google My Business Right
I’m going to take you back… back to the basics because you have to get the basics right when it comes to helping your clients

Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From

Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics

Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’

How to Reduce the Risk of Bad Data From Google Auto-Updates
Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and

These Key Factors Can Influence the Local Pack in Many Ways
This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. The Key Ranking Factors for the

How to Conduct Stress-Free Local Presence Audits
As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are

What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping

How Local Businesses Can Respond to Google’s Vicinity Update
This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its




