Blog
It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get
Google My Business Facts & Data You Can’t Afford to Ignore
Google My Business (GMB) has been pretty volatile lately. For example, the local pack for bus rental queries became so barren that all the searcher
Apple Maps Ratings – And Its Impact on Local Businesses
I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Prioritizes the
The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.
Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to
The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting
What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard
Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared
Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From
Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics
Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’
How to Reduce the Risk of Bad Data From Google Auto-Updates
Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and
These Key Factors Can Influence the Local Pack in Many Ways
This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. The Key Ranking Factors for the
How to Conduct Stress-Free Local Presence Audits
As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are
What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping
How Local Businesses Can Respond to Google’s Vicinity Update
This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its
