Blog

Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now

Expand Search Horizons Beyond Google for Local Visibility
Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines

5 Mapping Apps & Navigation Solutions You Can’t Ignore
Today, we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head

Justifications Are Appearing in Google Maps, Images & More
Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses

Is ‘Near Me’ Search Optimization Effective in 2022?
This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s

Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From

Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics

Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’

A Refresher on Data Aggregators & Why Businesses Need Them
Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local

A Google Business Profile Roundup, Including Dispelling a GBP Myth
SEO is a topic certain to spark intense debate, but linking to a Google Business Profile (GBP) is an issue that was settled long ago.

How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
We’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Bad Data Is

Google Maps Is Now Featuring Updates From Customers
This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some discussion. This is the ability for

How to Manage Multiple Google Business Profiles Easily
We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google

Why Business Listings Are Essential for Local Businesses
We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the

Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
With the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of

2021 Local Search Ranking Factors – Applying Them in 2022
We’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search




