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Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness).
Why Is Listing Management Important for Businesses?
We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing
Our Google My Business Tool Lets You Add Questions & Answers
Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan, and when possible, a tool. This is exactly why we
Adding Google My Business Attributes to Small Business Listings
An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business
How Local Businesses Can Demonstrate Expertise Online
So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact
Using Google My Business Attributes to Create Non-Traditional Verticals
This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience –
How to Add Markup Voice Assistants Love to a Local Business Website
Recently we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t
Google My Business Is Now Google Business Profile
We discussed using Google My Business for holiday marketing campaigns. And now, we’re sharing some pretty big news on a rebrand… Keep reading to get
Get Listed on the Popular Mapping Apps with Advice Local
Previously we looked at how using Google EAT (expertise, authoritativeness, and trustworthiness) in combination with structured data can improve visibility in search and maps. This
Peek Into Our Google My Business Premium Settings
There are a few more hidden features available within the GMB Config section of your partner dashboard you may also want to consider using. The
All Listings Management Services Are Not Created Equal
If you’ve been paying close enough attention lately, you may have noticed I’ve been walking you through our Advice Local partner dashboard and all the
The Secrets to Winning More Business With Voice Search
Instead of talking about Google My Business today, I’m going to mix it up and talk about the importance of voice search optimization. What is
What Is Local Listing Management?
We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can
Why Is Google My Business So Important?
Yes, I’m talking about Google My Business again today! And there’s a reason … Do you fully understand why Google My Business is so important?
Google My Business & the Business’ Website Works Together
I’ve talked with you quite a bit about Google My Business over the last few months. As you may recall, I shared how changes are
