Blog

Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing

There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s

Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a

Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve

The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more

World, Meet the Google Authority Score
I’d like to introduce you to the Google Authority Score. For some of our partners, you may have already spotted this feature within your dashboard.

Google My Business Sync Keeps Your Client’s Listing Up-to-Date
I’m going to share with you about a hidden gem available in our partner dashboard, Google My Business Sync, or GMB Sync for short. It’s

Authoritativeness & Its Importance to a Google My Business Listing
Last time we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore

How Automated Listing Reports Help Agencies Prove Value
Clients who invest in listing management services want to know how their local presence is changing, and with automated reports, agencies can show them precise

How Citation Building and Listing Management Work Together
Citation building and listing management are often treated as the same service, but they are not the same. For agencies managing business listings across multiple

Do Business Listings Disappear When Service Is Canceled?
Agencies hire listing management providers to get client information published accurately across dozens of directories and apps. But few ask what happens to that information

How to Build Local Visibility for a New Business Location
Many agencies begin the process of establishing local visibility for a new business location by creating a Google Business Profile (GBP). At Advice Local, we

Why Business Listing Updates Take Time to Appear Online
Anyone who manages business listings for multiple clients has probably refreshed a map or directory page and waited for an update that’s out there, but

Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether

How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s

Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly




