Blog
Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared
Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes
Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve
Getting the Basics of Yelp, Bing & Google My Business Right
I’m going to take you back… back to the basics because you have to get the basics right when it comes to helping your clients
It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get
Google My Business Facts & Data You Can’t Afford to Ignore
Google My Business (GMB) has been pretty volatile lately. For example, the local pack for bus rental queries became so barren that all the searcher
Apple Maps Ratings – And Its Impact on Local Businesses
I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Prioritizes the
The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.
Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to
The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting
What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard
