Blog

The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more

World, Meet the Google Authority Score
I’d like to introduce you to the Google Authority Score. For some of our partners, you may have already spotted this feature within your dashboard.

Google My Business Sync Keeps Your Client’s Listing Up-to-Date
I’m going to share with you about a hidden gem available in our partner dashboard, Google My Business Sync, or GMB Sync for short. It’s

Authoritativeness & Its Importance to a Google My Business Listing
Last time we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore

Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness).

Why Is Listing Management Important for Businesses?
We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing

Our Google My Business Tool Lets You Add Questions & Answers
Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan, and when possible, a tool. This is exactly why we

Adding Google My Business Attributes to Small Business Listings
An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business

The Power of the Business Listing – Building Trust in 2019
Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in

What Is Natural Language and How to Use It for Voice Search Optimization
Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search
![Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]](https://www.bernadettecoleman.com/wp-content/uploads/2019/06/local-businesses-zero-click-search–-infographic-FB.jpg)
Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]
When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers

Local SEO Stats That Need to Be Considered in 2019
How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us,

Are All Data Aggregators Created Equal?
Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations

How to Win More Customers in 2019 With Local Content Marketing
2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know

Voice Search Readiness in 2019 and Beyond
2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I

How to Get More Click-Through and Win With Zero-Click Searches
It’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is,




