Blog
10 Local Search and SEO Hacks to Improve Visibility on Google
It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring
Tweet All About It! How to Promote a Business on Twitter
It’s pretty easy to promote a business on most social media platforms like Facebook and LinkedIn, but what about on Twitter? Mastering how to a
Prominence: When Fame Can Equal Fortune for Local Businesses
The Internet seems to be buzzing almost every day with a new update to Google’s algorithm and guidelines. And surprisingly, it’s come with a level
Websites That Work: The Foundation For A Local SEO Success Story
We all know the Internet is where consumers turn to search for local businesses and services; now it’s even more convenient thanks to the rapid rise
Are You Feeding Google the Right Type of Content? Time to E-A-T
Do you imagine Google’s Search Quality team much like a really cool science lab? A place where one impossibly smart scientist agonizes over the future
Google’s Local Business Cards and the Possible Impact on Search
Google is at it again. The search engine giant is exploring a new way to display search results that could have a significant impact on
Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content
Content Marketing Metrics You Can’t Afford To Ignore
When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content
What Is Natural Language and How to Use It for Voice Search Optimization
Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search
![Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]](https://www.bernadettecoleman.com/wp-content/uploads/2019/06/local-businesses-zero-click-search–-infographic-FB.jpg)
Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]
When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers
Local SEO Stats That Need to Be Considered in 2019
How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us,
Are All Data Aggregators Created Equal?
Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations
How to Win More Customers in 2019 With Local Content Marketing
2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know
Voice Search Readiness in 2019 and Beyond
2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I
How to Get More Click-Through and Win With Zero-Click Searches
It’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is,
Voice Search is the New Norm?! There’s No Time for Skepticism.
How many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at
