Blog
Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness).
Why Is Listing Management Important for Businesses?
We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing
Our Google My Business Tool Lets You Add Questions & Answers
Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan, and when possible, a tool. This is exactly why we
Adding Google My Business Attributes to Small Business Listings
An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business
How Local Businesses Can Demonstrate Expertise Online
So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact
Using Google My Business Attributes to Create Non-Traditional Verticals
This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience –
How to Add Markup Voice Assistants Love to a Local Business Website
Recently we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t
Five Local SEO Myths That Are Causing Harm to Local Businesses
When it comes to local SEO, there are many myths and half-truths that people like to repeat – or things that were true once upon a time
The 411 on Using Google My Business Insights to Increase Local Search Traffic
Google My Business is one of the more important ways to ensure that a local business gets found online. Today, we are going to look
Getting the Gist of Plus Codes on Google Maps
What’s a Plus Code? I’m not referring to Google+, which has died on the vine. If you haven’t heard of Plus Codes, don’t worry, you’re
How Serving the “Me” Generation in Real Time Is a Win for Local Businesses
It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize
The Voice Search Generation Is Changing Local Search Optimization
Voice search is now a reality – it’s pretty much taking over without a care in the world. I’ve been hinting at this for several years
Franchises Need Local Listing Management, Too – Here’s Why
Franchises, more than many other kinds of businesses, need to be on top of their local presence online. Between managing dozens or even hundreds of
What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report
It’s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive
Making Local Search Trends Simple in 2018 Infographic
As you know, I’m passionate about local search and making it as simple as possible. I even have an entire content series called “Local Search
