Blog
Periscope to #Save the Day: Local Marketing for Businesses with Live Video
The loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool.
Mobile for the Masses
It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it
A Host of Benefits from Hosting Guest Bloggers on Your Local Business Website
I know, you get it already, I’m all about local search, good data and driving foot traffic to your physical business location and online traffic
Go Local and Bring More Customers into Your Small Business
Have you ever considered that as a small business owner, you’re an inspirational part of the local community? You are not just selling a product
Local Presence Management Before it was Cool and the Birth of the Internet
Long before the Internet was a viable entity, before “search” referred to an industry and any of us used Google as a verb, consumers had
Don’t Lose Sleep Over Bad Local Data: Take Back Your NAP
Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes
7 Ways to Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can’t present them, talk about
Get it Now with Google Now: The Personal Assistant at Your Fingertips
Admit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave
Is There a Two-Headed Monster Taking Over the Web?
As I study the hot topics in industry, there seems to be a common theme – or, shall I say, common companies – that are
The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines
When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social
Are You Ready for Voice Search?
Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your
The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as
Making the Most of Each Moment
Local businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites
What is Local Presence Management?
Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their
The Behemoths of the Web are Spicing Things Up
Wow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their
Mastering Content Curation: Content Curation Methods
We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with
