Blog
Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness).
Why Is Listing Management Important for Businesses?
We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing
Our Google My Business Tool Lets You Add Questions & Answers
Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan, and when possible, a tool. This is exactly why we
Adding Google My Business Attributes to Small Business Listings
An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business
How Local Businesses Can Demonstrate Expertise Online
So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact
Using Google My Business Attributes to Create Non-Traditional Verticals
This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience –
How to Add Markup Voice Assistants Love to a Local Business Website
Recently we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t
What Local Businesses Must Know About Local Search – Right Now!
Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every
Google’s Mission to Eliminate Fake Google My Business Listings
While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google
Citations Make the World Go ’Round: Getting Found Locally Online
Imagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands
Google AdWords Update Suggests Machine Learning Will Shape the Future of Search
From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results.
Voice Search and SEO: What Local Businesses Need to Consider
As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is
Optimizing for Search in a RankBrain World
Google often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the
4 Website Marketing Strategies to Get More Customer Reviews
In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to
Taking Control: Local Presence Management for Multi-Location Brands
Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for
