Blog
Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes
Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Google just published details on new ways to navigate more sustainably. While it’s not clear yet how local businesses will be impacted by this, Google’s
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up its game. Those in the digital marketing industry have been speculating about what Apple will be doing next to improve
The Importance of UGC Within Google My Business
While you may not have considered it, Google has been shifting Google My Business into a platform that is starting to look more and more
The Future of Digital Marketing: Video, Local SEO and The Fall of Social Networks
As each year passes things come and things go. Digital marketing is no different. The one thing that remains the same from year to year
Want a Ranking Boost? Google is Now Indexing HTTPS Websites Higher in Search
Before I get into what HTTPS is and why every website needs it, I want to make sure that you understand why it is important.
Four No Cost to Low Cost SEO Strategies for SMBs
Many businesses start off with a fairly small SEO budget because they may believe that SEO it is just a matter of putting a few
10 Digital Marketing Advances That Will Impact Local SEO & Search in 2016
Technology is constantly evolving and, because of that, consumers are constantly changing. What they want, need and how they find it will also be ever
5 Apps Digital Marketers Can Use To Learn On The Go
As a digital marketer you have to keep up with the rapidly changing environment of the Internet and all things digital, and to do this
The Advice Top 10 Posts for 2015
As with every year in the technology world, 2015 saw a number of changes, advances and brand new technology make their way onto the digital
Saying Farewell to 2015 And Hello to 2016: My Top 9 Most Popular Posts
As the year ends and you are reflecting on 2015, are you looking back at your website, your digital marketing strategy, your blogs, what worked,
Four SEO Strategies Every Digital Marketer Needs to Understand
When it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences,
