Blog
Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness).
Why Is Listing Management Important for Businesses?
We previously discussed Google pursuing verticalization through a growing list of Google My Business (GMB) attributes. Now, we’re going to look into just why listing
Our Google My Business Tool Lets You Add Questions & Answers
Managing a Google My Business (GMB) listing is no joke. It takes effort, a plan, and when possible, a tool. This is exactly why we
Adding Google My Business Attributes to Small Business Listings
An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business
How Local Businesses Can Demonstrate Expertise Online
So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact
Using Google My Business Attributes to Create Non-Traditional Verticals
This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google My Business (GMB) attributes – and just
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google My Business lately and just last week we tackled Apple Maps, their decision to prioritize the user experience –
How to Add Markup Voice Assistants Love to a Local Business Website
Recently we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t
Technical SEO and How It Impacts Local SEO
A local SEO strategy is based around content and pages on your website that attracts a local audience, creating local and social profiles, plus submitting
What Removing Reviews From Google+ Local Listings Means For Local SMBs
The big question on everyone’s mind is “Why did Google remove reviews from Google+ Local Listings?” Google doesn’t always reveal their plan to us, but
How to Manage Negative Online Reviews
In this digital age, where everyone lives and communicates online, online reviews can really make or break a business, therefore, managing your reviews must be
What Your PPC Campaign Might Be Missing
Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan and has really come a long way in recent years. In order to
Unleash The Power Of Social Media Images
As you already know, social media is a powerful tool in the digital marketing industry, but what many people don’t realize is the power of
How To Write Meta Descriptions And Why It’s Important
Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no
A.I. Meets SEO: Google’s RankBrain Changes Search Again
A.I, or Artificial Intelligence, may still seem like science fiction to you, but it is actually being used more and more to perform processes behind
Feeding Search Engines To Rise in Rankings
Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at
