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Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As
Seizing the Micro-Moment
Considering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the
5 Things Businesses Can Learn from Following Competitors on Social Media
So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get
Google Smart Technologies Are Going to Change How We Do Business
Google is one of the biggest companies on the planet and has solidified its place in the world’s conversation as a leading tech giant. Constant
Facebook Recommendations Feature Takes Local To a New Level
I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this
Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year
Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey
Virtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to
Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If
Essential Steps for Business Online Reputation Management
Online reputation management is an important aspect to your business, especially in the era we live in now where everyone can track and screen shot
Instagram Tips for Business
Before I explore Instagram tips for business that will get you started on growing your following, let me share a bit more about the background
Hashtags for Business
Before we dive into learning how to use hashtags for business let’s explore and get familiar with hashtags. Did you know the term hashtag was
Why Google Plus is Great for Small Business SEO
Google+ is a wonderful networking and promotion tool for small business owners. If you’re not yet using it to promote your business, you should be!
Three Tips for Social Media Success
Social media has changed the way in which companies communicate with customers and so it has become a vital element of modern businesses practice to
Using Website Graphics to Boost Your Local Search Ranking
A compelling, well-tagged image can help drive traffic to your local website through an image search (think Google Images). Google ranks local websites based on their usefulness. Being
How to Optimize Multiple Locations for Local SEO
Industry experts agree that local factors have become increasingly important in search engine optimization (SEO).
Google has made it clear that local search is here to stay and you must optimize for local SEO. This is great news for small local businesses that are outranked by bigger companies.
If you own a small business, it can be overwhelming to sift through all the different ways to optimize your local search. If your business has multiple locations, that task is even harder.
What Holiday Shoppers Teach Us About Content Marketing: 3 Big Lessons
All this past month the big business story has been about shopping. Would Black Friday remain black? Is Cyber Monday still a phenomenon? How will
