Blog

The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.

Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to

The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting

What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard

Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared

Google My Business & Its Place in Local Search
Do you recall previously discussing the value of optimizing a Google My Business listing? I shared some real-world data with you from one of our

Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes

Zero-Click Search & What It Has to Do With Google My Business
I’m back to talking about Google My Business but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches

6 Social CRM Solutions
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Social CRM Keeping

Is Social Media Ruining Relationships on #ValentinesDay
Valentine’s Day is here. Do you know what your partner is doing on Facebook? Social Media and #ValentinesDay Come on, tell the truth. This question

The Rise of Mobile and Wearable Technology: Is 2014 the Year?
If you were to ask me if this is the year of wearable technology, I would have to say yes. Is 2014 the Year of

Content isn’t King. Trust is King
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the

The 5 W’s for Great #ContentMarketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning

If No One Sees It, No One Shares it: A #SocialMedia Pitfall
Increasing inbound traffic and search engine rankings through content marketing is routine to most businesses, but there is always room for improvement. Maximize Your Visibility:
Thank You #Google for Interactive Google Plus Posts
A small feature was quietly ushered into Google Plus some months ago that I missed. Interactive Google Plus Posts Though I love Google and follow

Blogging Etiquette, What to Do and Not to Do
So for your reading pleasure, here is my list of Dos and Don’ts to become a successful blogger: My name is Bernadette Coleman and I




