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Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.
Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for
Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the
What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for
Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for
How to Craft SEO-Friendly Content for a Local Business Website
Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why?
The Voice Search Readiness Prep List: Helping Local Businesses Get Found
2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over
With the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have
Why You Must Claim & Monitor a Google Business Profile
When it comes to local search ranking factors, few things are as critical as a Google Business Profile (GBP). Naturally, claiming a GBP and local
Why Ongoing Management for Business Listings Is Necessary
A local listing provides the first impression that many consumers will get of a brand. With ongoing listing management services in place, this initial encounter
How to Set Up Your Local SEO Agency for Success
With so many businesses needing help growing their online presence, there’s never been a better time to set up a local SEO agency. While starting
How to Begin a Local SEO Campaign for a New Agency Client
Today we’re looking at local SEO strategies that your agency should be implementing for your agency clients. With competition for search visibility stronger than ever,
How Accurate Online Content Drives Local Search Visibility
The content you publish on your website, business listings and social media all impact search placement. While local SEO software has simplified many processes necessary
How Online Reviews Can Enhance Local SEO and Customer Trust
Online reviews are an essential factor in increasing local search visibility and shaping consumer decisions. As a leading listing management provider, we understand the critical
Top Strategies for Building and Maintaining Local Citations
Local citations are one of the essential ways for businesses to get new leads, conversions and customers. So whether you go for manual submissions or
How to Use Local Presence Management for Maximum SEO Impact
Local presence management is a cornerstone of modern SEO for brick-and-mortar businesses. By leveraging listing management services and other complementary techniques, agencies can build a
