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Measurable, Mobile Micro-Moments Reveal Path To Success
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only
How Brands can Tap Into the Internet of Things to Maximize Opportunities
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Start Creating Short ’n Sweet Blog Posts Right Now!
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there
Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the
How Positive Reviews Help Local Businesses Grow
As more consumers conduct research before buying from a business, the power of reviews continues to grow. Understanding how to monitor reviews online is more important than
15 Tactics to Promote a Business Online in 2024
With more consumers researching businesses online in 2024, opportunity and competition in the digital space are both set to rise. Digital agencies that excel in
Is it Time to Shop Business Listing Management Providers?
Managing the digital marketing requirements of multiple businesses is a considerable task. To lighten the load, agencies and local marketers enlist the help of professional listing
How to Boost Local Presence With Business Directory Listings
Not so long ago, quantity was an important metric in developing a successful directory listing network. But search engines are much smarter today, and the best
Leveraging the Main Pillars of Trusted Online Reviews
For local marketers and digital agency owners, learning how to monitor reviews online is a pivotal skill. More than ever, a brand’s reputation rests on the opinions
The Essential Guide to Business Citations for SEO
For many years, citation building has remained a trusted SEO strategy. Agencies leverage comprehensive listing management services to demonstrate their business clients’ authority and relevance, leading to
The Impact Reviews Have on Visibility in Google Maps
While many factors influence visibility in Google Maps, having positive reviews is one of the most important. With the release of Advice Local’s Review Monitoring Tool we’ve
Why Yelp Reviews Need Monitoring & Responding To
Yelp is widely recognized as one of the most influential review-based online directories for businesses. As you may know, Advice Local helps agency partners monitor reviews
