Blog
Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing
With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands
5 Key Social Media Takeaways from the 2017 Internet Trends Report
Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in
How to Use Real-Time Marketing to Attract Local Customers
With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and
5 Technology Trends Impacting How Local Businesses Should Market
Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to
Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)
More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile
Leveraging Location Landing Pages to Create Microsites for Local Businesses
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. How Multi-Location
The Newest Google My Business Feature: Community Q & A Coming to Google Maps
Google’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google
What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report
The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each
Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now
Expand Search Horizons Beyond Google for Local Visibility
Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines
5 Mapping Apps & Navigation Solutions You Can’t Ignore
Today, we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head
Justifications Are Appearing in Google Maps, Images & More
Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses
Is ‘Near Me’ Search Optimization Effective in 2022?
This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s
Everything You May Have Missed From Google I/O 2022
This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From
Dominating Google’s Search Results With Business Listings
This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics
Using Google EAT to Influence Local Relevance Signals
We’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness, and trustworthiness) more important than ever for a business’
